Cody McElrea didn’t just build a mushroom company; he’s redefining the forest economy. By proving the economic value of non-timber products like chaga and willow bracket, TruNorth has already helped protect over a million acres of forest once slated for logging. Now, with breakthrough micronization technology and a vertically integrated supply chain, TruNorth is poised to lead a $1B regenerative health and pharma market, anchored in stewardship, science, and standing trees.

Discover how Simply’s Frequency Lab is redefining the future of wellness through quantum diagnostics, sound therapy, and energetics—building a scalable, science-backed infrastructure for intentional transformation and human optimization.

In a world obsessed with growth-at-any-cost, Superstruct offers something fundamentally different: Master Growth Method™—a methodology rooted in discipline, precision, and a long-view theory of change.