Cody McElrea didn’t just build a mushroom company; he’s redefining the forest economy. By proving the economic value of non-timber products like chaga and willow bracket, TruNorth has already helped protect over a million acres of forest once slated for logging. Now, with breakthrough micronization technology and a vertically integrated supply chain, TruNorth is poised to lead a $1B regenerative health and pharma market, anchored in stewardship, science, and standing trees.