Fathom Sip Session:
On Wednesday, February 21st from 6-8pm we are hosting an event with Fathom called a Sip Session. This event's theme will be: Raising Revenue and it will be hosted at the District in New Haven.
Details
Date: Wednesday, February 21st, 2024
Time: 6pm-8pm
Location: The District CoWork
470 James Street
New Haven, CT 06513
This event is perfect for the founder who wants to zoom out and spend 2-hours digging into their business. While we could go in a lot of directions, the focus will be breaking down how to get you into a growth position.
It will also be a great chance to network with local founders.
I am planning for this to be an aggressive schedule, but the outcome will be a mini-road map to dive into growth and you will also meet great people along the way.
Note: If you are not a business owner, we will have you either focus on your day-to-day job or you can do this personally to unlock where you hope to land in you life.
1st Hour: Let's level set
Breakdown how we work and what we will get out of today
Let's identify your core business challenges
What is your biggest pain point?
Is this a road block?
How does it feel when something works out?
ACTIVITY: Plumbing Problem
Product:
Where are your sales coming from to date?
Where do you want to have them come from?
ACTIVITY: Core & More Circle
Let's get Granular to Ensuring Growth
Build out your Active, Passive & Referral
ACTIVITY: Sales Triangle
2nd Hour: Get Granular
Customer Avatar & Journey
Outline your core + more customer.
ACTIVITY: Customer Avatar
What is your customer journey?
Build Your Selling Story
Create a narrative
Test it out with role play
ACTIVITY: Pitch
How are you going to go live?
Frame up a 6-week sprint
Outline a 6-week recovery period
ACTIVITY: Sprint Calendar
From time to time we all need to zoom out and spend time on the macro side. There is practical knowledge associated with questioning if what we are doing is the right thing or not, being discerning and critical of our own decisions. If you think this would be a good event for you:
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