Rache Brand
Chief Executive Officer
Superstruct
Rache Brand has been a founder, an operator, and a builder. Her journey is windy, but aren't they all?
Superstruct is a growth advisory service for businesses focused on the future.
Rache believes in a positive sum mindset, working in direct support for humanity's collective survival.
"The planet will survive us. If humanity hopes to thrive, we better start looking at our lives as a continum of what nature has already created." – Rache Brand
Intentional Path
Rache Brand is a visionary leader dedicated to systemic change and innovation. As a serial entrepreneur, Rache has built and led companies aimed at tackling global epidemics affecting physical and mental health. A series of impactful ventures mark her career: she founded a sustainability-focused service business for multinationals with an ESOP and a foundation, successfully exited and led a groundbreaking research project that reached 1 million children, influencing national policy.
Rache's journey also includes pivotal roles in high-growth consumer product companies, scaling from early stages to $1 billion. She transitioned to finance and contributed to a VC capital fund focused on the intersection of food and technology. Recognizing the chief challenges with high COGS and low margin businesses for stakeholder ROI, she moved to economic development and, ultimately, private credit to try to solve the financial difficulties in these markets. This experience deepened her insight into the misalignment of capital systems with future planetary needs.
Currently, Rache serves as the Founder and CEO of Superstruct, a growth advisory firm dedicated to shaping the future through strategic interventions and comprehensive capital solutions. As a seasoned and celebrated growth expert, she leverages her extensive relational network to extend opportunities and drive transformative change.
Rache is passionate about creating a world where the Whole Human is celebrated and safeguarded. She believes resilience and exponential change is critical for our collective survival on Earth. Her life's work centers on nurturing new ideas, stabilizing businesses, accelerating growth, and fostering change to ensure we can thrive for generations to come.
History
Rache was the founder of a business called TILT, which operated in Baltimore and London in food, sustainability, and commercialization for a sustainable future. Her largest clients were Compass Group, International Paper, and Kwik Trip Stores. She also established a non-profit called TILT Foundation, which supported the community with climate events.
She exited with three spin-off organizations from TILT and went to work at the Food & Brand Lab at Cornell University in the Dyson School in Applied Economics. She did a behavioral communication research project with City Harvest in NYC bodegas and small grocers. She provided a K-12 School communications research project with NYC Public Schools, which later was Nationally adopted. She started Brands on the Rise and worked as a consultant through her own brand. Chobani was the most notable client rising from $23m to $880m in the foodservice division in just under 4-years.
She landed in Venture Capital in 2016, which was the start to her finance career. She was a partner raising a $50m fund on the premise of changing the future of food. Key investments were planned to be Air Protein, Brightseed, and Biolumen. The majority of the management team was enfolded into Agfunder post-pandemic.
There was an underlying consistent struggle in the Venture Capital space, that the community was driving the businesses Rache wanted to work with to accelerate faster than the market was willing to adopt. She believes the capital class for these new and novel food of the future founders need a new kind of capital.
Rache landed in Connecticut in economic development for the state as part of the non-profit arm of Connecticut Innovations (CI), Connecticut's Venture Capital evergreen fund.
Rache's life's work is yet to be initiated. One day, after raising funds and building and growing Superstruct, it will be in food as medicine. She aims to build the Whole Human Project, focusing on humans, their lifestyles, and the food consumption that drives our global community.
Please reach out if you want to get to know Rache.
Notable clients include:
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