Rache Brand
Chief Revenue Officer
Superstruct
Rache Brand has been a founder, an operator, and a builder. Her journey is windy, but aren't they all?
In 2022 she transitioned into private credit and this has been the most rewarding part of her journey to date.
She joined Spring Hollis in her private credit fund Star Strong Capital, and together, they built an advisory practice specifically to help businesses sub $50m stay in the market and grow.
Star Strong Capital: Chief Operating Officer for their private credit fund, which is a delayed draw, term loan with $80m AUM. They are currently raising Fund II.
Superstruct: The advisory service business, provides an affordable workshop with a 360º Assessment + Growth Plan. It offers 3-next steps to help the business raise revenue while remaining net positive.
Rache and Spring believe in a positive sum mindset, working in the same direction towards growth.
A Windy History has Led to a Very Directed Path Forward
Rache was a founder of a business called TILT which operated in Baltimore, London and Shanghai in food, sustainability and commercialization for a sustainable future. Her largest clients were Compass Group, International Paper and Kwik Trip Stores. She also established a non-profit foundation called TILT Foundation which supported the community with climate-events.
She exited with three spin-off organizations from TILT and went to work at the Food & Brand Lab at Cornell University in the Dyson School in Applied Economic. She did a behavioral communication research project with City Harvest in NYC bodegas and small grocers and provided a K-12 School communications research project with NYC Public Schools, which later was Nationally adopted. She started Brands on the Rise and worked as a consultant through her own brand. Chobani was the most notable client rising from $23m to $880m in the foodservice division in just under 4-years.
She landed in Venture Capital in 2016, which was the start to her finance career. She was a partner raising a $50m fund on the premise of changing the future of food. Key investments were planned to be Air Protein, Brightseed, and Biolumen. The majority of the management team was enfolded into Agfunder post-pandemic.
There was an underlying consistent struggle in the Venture Capital space, that the community was driving the businesses Rache wanted to work with to accelerate faster than the market was willing to adopt. She believes the capital class for these new and novel food of the future founders need a new kind of capital.
Rache landed in Connecticut in economic development for the state as part of the non-profit arm of Connecticut Innovations (CI), the states $500m Venture Capital evergreen fund. She met Spring Hollis from Star Strong Capital at a book club called Overbooked for CI through a mutual friend Pete Sena who said they shared a positive sum mindset.
Together, they teamed up to create Star Strong Capital and Superstruct, focused on supporting founders to build sustainably and grow without dilution.
Rache's life's work is yet to be initiated. One day, after raising funds and returning to Star Strong investors and building and growing Superstruct, it will be in food as medicine. Her goal is to build the Whole Human Project, which will focus on humans, their lifestyles, and the food consumption that drives our global community.
Please reach out if you want to get to know Rache.
Notable clients from 2010 forward, include:
